Fast asleep from another day of hectic work, my slumber was interrupted when Overdrive called me to shoot the A4 for them. “Another day, another car” is not the attitude I carry when shooting a car and it is something we resonate with at Tortuga. Each car is special and has its own story; regardless of how boring or exciting it may be. As a photographer, I feel it is my duty to tell the car’s story through the lens. So, I collected the essential details such as colour, usage and their expectations. Why? You ask? Because such details are important.
For example, a dark-coloured car can be shot even in harsh light but photographs of a light-coloured car will not be great if shot under the same conditions. They confirmed that the car was a dark blue a